Roland Williams stands near the corner of a green room at the NFL Films headquarters in Mount Laurel, NJ.
Players listened to tips and instruction and drilled the country's top network executives and producers with questions on how to control emotions when on-air, how to criticize a player (a hot issue because often the player is a friend or former teammate), and how to get a foot in the door without having a "household" name.RecoveryBy Melody K. HoffmanWilliams and 19 other football players, current and recently retired, took part in the NFL's first-ever Broadcast Boot Camp. During the three-day "training camp," players who want to become sports broadcasters after their playing career were exposed to extensive training in radio and television, including reporting, hosting, studio work and game analysis."People are talking football now 12 months a year, so I think there's a lot of opportunities in the media. It's about players taking advantage of those opportunities and making sure they're prepared when those opportunities arise," Katz stresses.The 6-foot-5 tight end comfortably dressed in a suit and tie whispers into a ballpoint pen, stammers, and then shakes his head. Williams is not learning a new play for the upcoming season, but instead, a 30-second script he wrote for a mock studio session.On Day Two of camp, the players viewed the segments they taped the previous day. Producers critiqued their tapes and provided feedback. This session wasn't easy for San Diego Chargers' Roman Oben.First DownPre-Game HuddleVaughn Bryant, the manager of the NFL's Player Development, conceived the idea and curriculum for the Boot Camp in December, 2005. The camp was advertised at the Super Bowl this year in Miami and more than 30 players applied for the crash course by sending a resume and a personal essay. "The point of an application for us in player development is to make sure we simulate what a real-life experience is going to be," says Bryant, a former player and CNN intern."I've been a fan of broadcasting ever since I've watched Howard Cosell," says Williams, who is making his transition to a second career after eight years in the NFL. "It's just something that I've always wanted to do, so this is a tremendous opportunity to learn about the inner workings of the best networks in the world. It's exciting, it's fun, I'm learning so much."Brown, known as "JB," encouraged the men and assured them to work through their mistakes.Giants' Bob Whitfield, who concluded he wants to be behind the scenes as a TV producer or in radio-("let somebody else be pretty on the camera") -said he wouldn't mind putting in the long hours needed to get the job done. "When we're playing football, we spend nine, 10 hours a day at work. We go in early in the morning, whether it's lifting weights or watching film, and practicing and treatment, we're there 10 hours a day ... I'm used to having just one day off a week. So going to a new job and not putting in the hours, I never gave it that thought."X's and O'sWith the growing trend of ex-football players joining the ranks of sports journalism-most recently NY Giants' Tiki Barber working as a correspondent for NBC's "Today" and receiver Keyshawn Johnson as an analyst for ESPN-the NFL sought to prepare players who want to get into this field. "It's about trends. If you look at the number of former players who are working in media, it's grown exponentially. I think this [Boot Camp] is a response to that," notes Howard Katz, the NFL Senior VP of Broadcasting & Media Operations and COO of NFL Films."They've got to be mindful that they're going to make those mistakes in a new environment, but display the same drive, passion, determination, work ethic that has defined their success on the football field and apply the same assets in the broadcast environment."He and many of the other players look up to Brown as a role model and hope to have a "fraction of his talent." Brown, who confessed that he's not an expert at the game, encouraged the guys to pursue jobs in this industry.The Boot Camp was hosted by TV veteran James Brown of "CBS Sports," with several other well-known producers, anchors and reporters. Divided into four groups and rotated through four 45-minute sessions during Day One, the players learned how to prepare for a show, how to articulate thoughts and interpret game film for fans, study tape and breakdown plays, the basics of radio and the importance of editing plays in illustrating a viewpoint.Many analysts and producers watch hours and hours of game tape or film, an aspect many of the campers admitted that they did not know.JET MAGAZINE"It was a humbling experience," said Buffalo Bills' Mario Haggan. "We think it's easy; we look at the guys on TV and think they just walked into the studio and do it, but everything is under such a structure and time management that you have to prepare for and be excellent at what you do. I take my hat off to those guys; it is definitely something you have to work at.""I was impressed with these guys. They are so accustomed to being leaders and fearless and the intimidator and the whole nine yards that they didn't want to show their nerves, but I know they were feeling it on the inside," he says."I've been exposed to so many guys who are doing such good things that I'm not really surprised to see the cream rising to the top in terms of what these guys are doing," says Brown. "The same requisite skills and determination that they brought to the table to be successful in football will absolutely be the same, if not more so, to determine how successful they are in this post-career pursuit."Ray Smaltz, a panelist at one of the workshops who has produced football games at FOX for 10 years, has seen the rocky transition players make into television and believes the Boot Camp will help make it smoother."I'm glad the NFL did it because I think a lot of these guys need it. It's very difficult just to go in cold and say, 'Hire me because I used to play,'" Smaltz says."I think it was hard. Imagine listening to yourself on an answering machine; everyone hates to hear his voice, so it's 10 times as bad watching yourself on television. You take in all the stuff that they say and you try to dwell on it and practice honing in on your skills, because you want to get better, you want to take this business seriously," Oben says.
JET MAGAZINE